However, one of the fundamental challenges is the lack of awareness as to what kind of data can be collected from the operational stage and what can be achieved from this data. Commonly referred to as Smart Product-Service Systems (Smart PSS), these systems promise to create value at a personal level by collecting and effectively utilizing the operational data. The emergence of IoT has propelled the traditionally known Product-Service System (PSS) to be characterized by smarter technologies, enabling them to collect and process data from the operational stage and facilitate communication between the customer and the provider.
